In 1997, Gemy Maalouf established her first atelier in Beirut, becoming the first to launch the "Couture à Porter" concept in Lebanon — bringing couture-level detail to a more accessible, ready-to-wear format before it was common in the region. She is known for her storytelling and unique pieces, with an innate artistic talent that aims to inspire women of all stages in life. That reach has grown into a genuinely global footprint: her detail-oriented designs are carried across more than 150 boutiques in 48 countries, with the brand consistently present at fashion weeks in the world's top capitals. She has also been listed in Forbes' "30 Women Behind Middle Eastern Brands" for three consecutive years.

The collection is known for striking colors, delicate fabrics, and feminine shapes, giving it a versatile evening range — from softer, draped daywear-to-evening pieces to fully beaded, statement-making gowns. This spread makes the collection suited to everything from cocktail events and formal dinners to black-tie galas and red-carpet-style occasions.

Custom measurements are accepted across the collection, so fit is tailored to the individual rather than pulled from a single standard size chart. We'd recommend using HERTROVE's measurement guidelines when ordering to get the most accurate fit for your body.

Yes. Modifications and custom measurements are accepted across the Gemy Maalouf collection, so adjustments such as length, fit, or design details can typically be requested. We'd recommend confirming the specific request with the HERTROVE team at the time of order, as flexibility can vary slightly by style.

The collection draws on a wide range of fabrics chosen for texture and movement — jersey, crepe, satin, and lace all feature, alongside heavily beaded sequin fabrics for more dramatic evening pieces. Signature details include fully beaded bodices, floral lace with bishop sleeves, and draped asymmetrical necklines, reflecting the brand's balance between delicate, feminine detailing and bold, statement-making evening looks.