Iris Serban is renowned for handcrafted evening gowns that combine sculptural silhouettes, sophisticated draping, and hand-embroidered floral detailing. What sets the house apart is the level of hand-craft involved — signature organza flowers, hand-draped textures, and detachable capes and scarves are built directly into the construction, giving each gown a distinctly romantic, feminine identity rooted in technique rather than embellishment alone.

The collection is designed for the woman who desires to make a bold statement at her special events, with gowns crafted using great attention to detail and luxurious fabrics in timeless silhouettes. This makes it well suited to black-tie galas, formal evenings, and other celebratory occasions where a romantic, sculptural gown feels right.

Custom measurements are accepted across the collection, so fit is tailored to the individual rather than pulled from a fixed size run. We'd recommend using HERTROVE's measurement guidelines when ordering to get the most accurate fit for your body.

Yes. Modifications and custom measurements are accepted across the collection, so adjustments such as length, fit, or design details can typically be requested. We'd recommend confirming the specific request with the HERTROVE team at the time of order, as flexibility can vary slightly by style.

The house favours silk as its primary material, worked into asymmetrical draping, pleating, and hand-draped corsetry across the collection. Signature techniques include the brand's organza floral embellishments, iridescent and metallic silk finishes, lace detailing, and detachable capes or scarves, reflecting a design language built on romantic, feminine texture.