Established in 2012 by designer Oana Serban and named after her daughter Iris, the brand creates handcrafted evening gowns that combine sculptural silhouettes, sophisticated draping, and hand-embroidered floral details. Working with luxurious fabrics like silk chiffon and metallic silks, the house is renowned for pieces that embody femininity, grace, and timeless romance. Present in international showrooms in Milan, Bucharest, and Los Angeles.