Sareh Nouri draws on Persian artistry and graphic design mastery to create bridal and evening gowns of unapologetic femininity. Each piece is handmade exclusively in the USA with fine textiles and signature bow detailing. Nouri's work is characterised by bold, clean lines softened by romantic details — oversized bows, draped necklines, and hand-finished hems that honour the precision of her Persian heritage. At HERTROVE, Sareh Nouri offers evening gowns for weddings and formal celebrations where Persian artistry meets American craftsmanship.