Khoon Hooi brings Malaysian artisanal heritage to the global stage with bold feminine silhouettes, intricate embroidery, and masterful use of printed fabrics. A Paris Fashion Week regular inspired by his tailor grandmother, his designs celebrate maximalist femininity — unapologetically bold colour, sculptural volume, and textile techniques passed down through generations. At HERTROVE, Khoon Hooi offers evening gowns for galas, formal events, and occasions where artisanal heritage deserves a global stage.