Tima Abid fuses Saudi heritage with haute couture mastery, integrating traditional techniques like sadu and naqda into architectural silhouettes. Dubbed the 'Saudi Chanel,' her work preserves endangered Saudi textile traditions — transforming ancestral weaving and embroidery techniques into contemporary evening gowns that carry cultural significance alongside beauty. Her designs have graced Paris Haute Couture Week. At HERTROVE, Tima Abid offers evening gowns for galas and formal occasions where Saudi heritage meets Parisian haute couture.