Khoon Hooi is a modern occasion wear label that serves new luxury to women across the globe. Founded in 1999 by Malaysian designer Lee Khoon Hooi, the eponymous brand effortlessly melds technical craftsmanship with an artisanal approach. The brand has traded in Paris Fashion Week trade since 2010, and its designs have been worn by Hollywood celebrities at movie premieres and during important awards events such as Screen Actors Guild Awards, Golden Globe Awards and Vanity Fair’s Oscar Parties in Los Angeles.