Born and raised in Beirut, Sara Mrad founded her eponymous couture house in 2013, quickly establishing a unique visual language rooted in emotion and individuality. Her designs are a favorite on Hertrove for their 'modern romanticism,' characterized by graceful silhouettes and meticulously crafted embroideries that transform each gown into a work of art. This refined aesthetic and deep commitment to craftsmanship have attracted a discerning international clientele, including members of royal families and high society who seek an elevated, poetic approach to luxury eveningwear.

Operating from her sustainable, green-energy-powered atelier in Achrafieh, Sara Mrad has become synonymous with contemporary femininity. Her creations are defined by poetic textures and fluid lines that resonate with women who embrace both softness and strength. Whether appearing in private couture commissions or on the red carpet, the brand consistently delivers a dreamlike refinement that celebrates the female form through masterful draping and innovative fabric manipulation.

After a decade of couture excellence, the brand expanded its vision to include ready-to-wear collections that translate hallmark couture philosophies into everyday elegance. These pieces carry the same hallmark embroidery and silhouette mastery into accessible, wearable art for the modern woman who seeks beauty in both statement pieces and refined simplicity. Today, Sara Mrad continues to craft emotionally resonant designs that reflect a vision of women as powerful, poetic, and endlessly inspiring, making every moment timeless.