Sara Mrad

Sara Mrad launched her eponymous bridal collection in 2013, starting her career in Beirut, Lebanon, before expanding her brand globally. She's built her reputation on bold silhouettes, intricate detailing, and a mix of minimalist and extravagant elements that create a striking visual impact. What sets her apart is that range — moving fluidly between soft, romantic ready-to-wear seasons built around movement, light, and airy pastels, and bolder collections built on sculpted silhouettes, daring slits, and rich textures like velvet and sequins — all held together by meticulous craftsmanship and attention to detail.

The label spans both bridal and eveningwear, with gowns created to celebrate the female form with elegance, sophistication, and a modern sensibility. This makes the collection well suited to a wide range of formal moments — black-tie galas, weddings, cocktail events, and other occasions calling for a gown with real presence. Recent ready-to-wear seasons have also leaned into more directional pieces, designed for a woman who leads with quiet power and dresses to express her own evolution, making the range suit both classic formal dressing and more fashion-forward statement moments.

Sara Mrad pieces are made to order, with custom measurements accepted, so fit is tailored to the individual rather than pulled from a fixed size run. We'd recommend using HERTROVE's measurement guidelines when ordering to get the most accurate fit for your body.

Yes. Both modifications and custom measurements are accepted on Sara Mrad gowns, so adjustments such as length, fit, or design details can typically be requested. We'd recommend confirming the specific request with the HERTROVE team at the time of order, as flexibility can vary slightly by style.

The collection favours fabrics chosen for movement and texture — delicate, fluid materials for softer, flowing silhouettes, alongside richer fabrics like velvet, sequins, chiffon, and lace for bolder, more sculpted looks. Recent pieces have also used taffeta for structured ballgown silhouettes, reflecting the label's range across both romantic and more dramatic evening styles.