Founded in 2005 by Gaurav Gupta, a Central Saint Martins graduate, the label merges indigenous Indian construction and embellishment techniques with otherworldly volumes and futuristic sculptural silhouettes. Invited to Paris Haute Couture Week by the Fédération de la Haute Couture et de la Mode, Gupta has dressed Angela Bassett, Shakira, Cardi B, Mary J Blige, and Jenna Ortega. His signature origami-style pleating, three-dimensional metal embroideries, and novel sari gowns have established an entirely new language in couture.