In 1997, Gemy Maalouf established her first atelier in Beirut. Being the first to launch the âCouture a Porterâ concept in Lebanon, is known for her storytelling and unique pieces. Her innate artistic talent aims to inspire women of all stages in life. Gemy Maalouf âs detail-oriented designs have a global reach, with over 150 worldwide boutiques located in 48 different countries. The brand has always been present at fashion weeks in the top capitals of the world. Gemy Maalouf has been listed in Forbes â30 Women Behind Middle Eastern Brandsâ for three consecutive years now, showcasing the powerful woman leading others to success.