Lucian Matis's design philosophy is deeply personal, rooted in his early years working alongside his family in their European atelier — an experience that gave him both a reverence for traditional technique and a deep understanding of the relationship between fabric, form, and the female body. What sets him apart is how he translates that rigour of European craftsmanship into a distinctly modern, feminine sensibility, hand-executing his vision for elegant silhouettes, dramatic ball gowns, and intricate crystal embellishments in his own Toronto atelier.

The collection is known for bold design, luxurious fabrics, and striking silhouettes, making it a strong fit for formal events, black-tie galas, and special occasions. It's also a particularly popular choice for mothers of the bride and groom, as well as formal event guests looking for a modern, sophisticated eveningwear silhouette.

Every piece is made to order and customizable to individual body measurements and specifications, so fit is tailored to the person rather than pulled from a fixed size run. We'd recommend using HERTROVE's measurement guidelines when ordering to get the most accurate fit for your body.

Yes. Every piece is made to order and can be customized to your body measurements and specifications, with the team happy to help adapt a style to your desired look. We'd recommend confirming the specific request with the HERTROVE team at the time of order, as flexibility can vary slightly by style.

The collection is made using the finest fabrics and luxury trims, reflecting the brand's European craftsmanship roots. Signature elements include dramatic ball gown silhouettes and intricate crystal embellishments, with each piece hand-constructed to highlight the relationship between fabric, form, and the body.